I had not heard of this event until recently. I believe it’s the highest payout of any of the big car builder awards, and it’s at a very popular event, Hot August Night in Reno Nevada. Plus the winner and finalists will be presented on National TV. The video above features last years Barrett-Jackson Cup winner, Troy Trepanier. You car guys need to check this event out!
The Destination: If you’ve never been to Hot August Nights, add it to the very top of your bucket list. With 500,000 automotive enthusiasts on hand, the population of Reno, Tahoe South and Sparks, Nevada nearly doubles in size. Colorful Hot Rods abound as far as the eye can see. While standing in the middle of the action, you might feel as if a meteor hit the planet and all that remains are car people and awesome Hot Rods. It’s no wonder that Autoweek magazine named Hot August Nights one of the top three automotive destinations in the world.
The Barrett-Jackson Cup: How, then, do you top a phenomenon like Hot August Nights? With a purse of more than $100,000 in cash and prizes and unprecedented audience reach, the Barrett Jackson Cup is more than just a trophy, it’s a challenge to the world’s best custom car builders. Bring a Hot Rod that’s innovative, functional, and of the utmost in quality and style. Be the top dog or stay on the porch.
Unprecedented Prestige: For those familiar with the awards such as the Ridler, America’s Most Beautiful Roadster, and Goodguys Street Machine/Hot Rod of the Year, the trophies push builders and talented individuals to work day and night in order to shape, weld, paint, test and showcase their best efforts. In turn, the prestige of winning these awards drives the success of the custom car industry. Enthusiasts line up to commission winning shops for their one-of-a-kind builds. With its six-digit purse and global media exposure, the Barrett-Jackson Cup raises the bar on prestige in the automotive specialty universe.
Renowned Judges: Judges Bobby Alloway, Pete Chapouris, Bob Millard will pick a total of 25 cars from the downtown Reno “Show and Shine” car shows. These 25 cars go to the downtown ballroom where the five top finalists will be advanced to the final ceremony. All five finalist cars will then come the the Barrett-Jackson Auction Arena where the Ultimate Best of Show winner is awarded the Barrett-Jackson Cup to a television broadcast audience of more than 100,000,000 homes during Barrett-Jackson Reno Auction coverage. We cannot think of another automotive design competition that comes close to the Barrett-Jackson Cup’s reach and prizes.
The Barrett-Jackson Cup Challenge: Does your custom car have what it takes to win the Barrett-Jackson Cup? Load up your best build and head out to Reno. To be eligible, you must register as a Hot August Nights Downtown Reno Show-and-Shine participant. Here’s a tentative breakdown of The Cup’s cash and prizes. The price purse has more than doubled since last year. That says a lot about the industry’s faith and support in growing the Barrett-Jackson Cup. The list of cash prizes is regularly updated, so be sure to check back.
ULTIMATE BEST OF SHOW WINNER: $30,000 CASH and individualized Barrett-Jackson Cup Trophy + General Motors Crate Engine and Transmission ($15,000 Value), Waterloo Tool Chest ($5,000 Value) and Adam’s Polish Product ($1,000 Value)
- 1st RUNNER UP:
$18,000 CASH + Miller Motorsports Package ($5,000 Value), Craftsman Tools ($3,000 Value) and Adam’s Polish Product ($1,000 Value).
- 2nd RUNNER UP:
$10,000 CASH + Wood Bed liner ($3,000 Value) and Adam’s Polish Product ($1,000 Value)
- 3rd RUNNER UP:
$7,000 CASH + Adam’s Polish Product ($1,000 Value)
- 4th RUNNER UP:
$5,000 CASH + Adam’s Polish Product ($1,000 Value)