The Chevrolet Experience: Putting Chevy Products to the Test

For many automotive companies, preparing for the annual SEMA Show in Las Vegas is a year-long job, with research and development, prototyping, testing, manufacturing and finally, debuting a product or concept after months of investment. For manufacturers like Chevrolet, the process is similar, although instead of one product or idea, it's dozens, and instead of them being … [Read more...]

SEMA Meet and Greet 2016: Friends, Fun and Fajita’s

The 2016 SEMA Lateral-G party went off with a bang on Wednesday night! Over 150 people showed up to eat, drink and hang out with the Lateral-G community. We know that during the week of SEMA, there's countless activities and events for people to attend. For that, we thank you for choosing to hang out with us during a very hectic week. We hope that you all had a great time and … [Read more...]

SEMA Show 2016: Another Amazing Year In the Books

The final day of SEMA 2016 has come and gone and the highlights were nothing but impressive! But we don't have to tell you that. After all, it is SEMA and we've come to expect no less! Check out some of the best features of our fourth and final day at the show below! The amount of innovation seen at the annual SEMA Show is always impressive, but this year, it seemed to be … [Read more...]

SEMA Show 2016: Hot Finds on Day Three

SEMA 2016 has been amazing so far, and with each day comes more and more beautiful builds to be discovered. So we'll get right to it for day three of four! Though the show is massive this year, by Day Three, we'd pretty much seen it all, or so we thought. Then we found what has been dubbed “OPTIMA Alley”-- the alleyway between the Convention Center and the Westgate Hotel … [Read more...]

SEMA Show 2016: Day 2 Was Filled With Nothing but Amazing Builds and Products

With opening day of the 50th Annual SEMA Show in the books, we hit the Las Vegas Convention Center for Day Two, expecting nothing but more amazing builds and new products to see, more awards to be announced, and even more people hitting the show floor. We weren't disappointed. To kick off the day, SEMA announced their Top 10 Finalists for the 2016 Battle of the Builders … [Read more...]

SEMA Celebrates 50 Years With One Heck of a Kickoff

It's that time of year again when the masses descend on the Las Vegas Convention Center for the annual SEMA Show. This year marks the 50th anniversary of the event and it got off to one heck of a start! The first day of the SEMA Show is always exciting. Not only is everyone involved anxious for the show to kick off, there are also vehicle and product unveils to be done, … [Read more...]

Chevrolet Put New Performance Parts to the Test

Chevrolet Puts New Performance Parts to the Test Camaro, Cruze and Truck performance parts prove capabilities at Spring Mountain  PAHRUMP, Nev. — At Spring Mountain Motorsports Ranch today, Chevrolet demonstrated the capabilities of the latest performance parts and accessories for Camaro, the new Cruze hatchback, Colorado and Silverado. Ranging from air intake and … [Read more...]

Optima Ultimate Street Car Challenge – Fontana

  This weekend the Optima Ultimate Street Car Challenge stopped by the Auto Club Speedway in Fontana, CA. It's hard to beat this venue - there's action everywhere. Upon entering the grounds we drove by an exotic car racing school, a small track with go karts zipping around, the Andretti racing experience, and the Chump Car World Series racing on the road course. Of … [Read more...]

Optima Ultimate Street Car Challenge – New Orleans

As we near the end of the season for Optima's Search for the Ultimate Street Car, events like last weekend's NOLA Motorsports Park become even more important. People are battling to be in the top 20 cars to earn that sought after invite to OUSCI in Vegas. One of the smaller events of the season, NOLA let people get some serious point advantages. With a full 100 car field, … [Read more...]

Hot in Fontana! NMCA Hotchkis Autocross

While the racing was going on in New Orleans, there was plenty of action happening in Fontana California this weekend as well! The NMCA Hotchkis Autocross by the Racing Byrds was well underway with 80 cars competing in the event. While the event went on all day Saturday and Sunday, we only had a few hours to spend over there Saturday morning. The course was long and … [Read more...]