They need to use those cards and the advertisements, and to be honest, I do buy a lot of parts that this site and PHR's advertisements. I bought things I didn't know were out if it was not for the ads in the magazine.

I'd like to see the magazine go high end in their presentation. Meaning full color on every page and have a centerfold pull out in every issue. Something like Summit does with their catalog. Make it 3 pages in size and have one of the pages be the calendar for the month. I'd also like to see more full page images of the feature cars. I'd gladly pay more each month for a high end car magazine. It seems that all the magazines are cutting as many costs as possible these days (which I totally understand), so it would be neat to see one of them break the mold and do something totally different.

Another thought, how about an annual PHR collectors issue that highlights all the cool stuff from the prior year and make it high end where you'd want it as a coffee table book. Something like Camaro Performers, but with the PHR reader base and a much higher quality presentation.

I don't know, just random thoughts. :)

Scott good ideas, course that's why your the boss. Not easy being you!

It's tough to find good places to shoot cars. The main problem is that some cities are very strict and want permit up the wazoo to shoot anywhere in thier town.

I don't know about the warehouse you mentioned. Sometimes if we shoot multiple cars (like at an event) they are shot at the same local.

The road you mentioned is on the CA/NV border.. the town in the distance is Stateline. I think we have shot 4-5 cars there. It's deserted, paved and provides a neutral background.

We are happy campers when we find a new place to shoot a car :)

:lol: Stuart, is it time for SEMA yet? :captain:

Seriously though, getting back to the magazine question, we can get any Primedia magazine subscription we want for about a buck an issue. I'd gladly pay double that for a magazine that was a step or two above the rest. :)

Well, that company pays THOUSANDS of $$$$$$ every month to advertise them (full page in every issue since I've been here).. that tells me that quite a few readers are ordering those pills.. :rofl:

Less ads? lol.. actually we want more ads. More ads means we get more pages for edit. If the magazine is 140 pages then over 90 pages of that is edit. That's a pretty good ad/edit ratio. Ever pick up a womens magazine? It's almost all ads :)

The card are a pain, but they help pay the bills.

We will be starting to do more smaller install stories and various ride. Also, we are always happy to cover budget rides. :yes:

We are full color now.. only a few ads are B&W. Having the perfect-bound means no centerfold (needs to be stapled for that). Also, we include a calendar in every January issue.

There has been talk of an annual "best of" issue. I think it would be a great idea.

NOTE: putting these comments on the website is much better. The big shots read all the comments and your comments carry much weight.

Allen buys by the case. :lol:

Steve, you do not have anyway to track what readers are buying those pills do you? I mean, I would never buy something like that or anything, but ...... well......you do not have anyway to know? Right?