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Cheers, Joe. |
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This is how I see it and I will try to post it so maybe the owner, builder & vendors can see where I am going. Let me use Scar as an example. First off let me see the car is over the top. However it has come and gone and in a few months no one will remember the car, the builder or the owner. Why, because of the lack of promotion and Hype (hello, just look at Apple and there product sucks). We live in a world where it's all about shameless self promotion and Hype. Something "Scar" never had. If you ask 10 people at Columbus or even Sema who built the car, who owns the car, who did the interior, what engine, what suspension, what wheels, bla bla bla - get my point. I am willing to bet most of the questions couldn't be answered. Why – No promotion. After the cars debut we get a little teaser picture in a magazine promoting vintage air, wheel manufacture or one of it’s other sponsors. But I assure you that doesn't get much business for the vendor. We live in a world where shameless self promotion is what is needed. Once again look at Apple there Marketing is the sells there product. There are builders on this site that get it, Best of Show, JCG Restoration, Ironwork, Fesler & finally the Ring Brothers. These guys promote there projects, parts and what they can do and guess what people spend money with these guys and there vendors. Why because people see there projects, remember there projects and the parts they use. If your goal is to swoop and like and Eagle and disappear then wait till a few weeks before the debut and post some pictures we will all look at the car fall in love and move on just like we did with “Scar”. If you goal is to promote the car and have people remember the car, parts and all of the people involved then it's time to re-evaluate the reason why we have BB forum's or even websites promoting shops. Perfect Example - Look at the Chicayne, G-Force Cuda and Reactor. People remember these cars and always will. |
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Well said Marty. I would agree with about 90 percent of what you said. Shameless self promotion definitely brings in customers to shops. There are builders on here who have gained a bunch of customers without ever finishing a car, let alone one that is of the caliber of Scar.
It doesn't really seem to me that Karen is on here to advertise for Roger Burman of Lakeside Rods, but rather to share the build with our little community due to a genuine love of all things Camaro. Still, it's not entirely clear. This build thread is a bit of a tease, and here is where I really start to agree with what you're saying Marty. I can understand keeping things secretive if a person is building a car over the course of several years or more, during which time their ideas could be stolen, but with a no expense spared car, built on a timeframe that is as quick as a shop can work, keeping things secretive doesn't appear to me to be as important. Now, it seems to me like Scar has gotten its fair share of press and ink. Seems every magazine I open has the car in it, and rightfully so, because it is an extraordinarily well built car. On the other hand, cars like mine, Josh's, and Todd's "Payback" (probably being the best example of what I'm trying to get at) are probably well known on this site, yet I doubt they are really known outside of the little pro-touring circle. So, while names like "Payback," "Karma" and "Motiv8or" which instantly spring to my mind, will forever be held up around these sites, "Scar" is out receiving its fifteen minutes of fame on a national level, and I think, by default, is bound to reach a much broader audience. I'm sure it will be forgotten, but most of our cars will never be known on a comparable level to begin with. So, I guess at the end of my little post, what I'd like to know is pretty what Marty was curious about, are you (Karen) on here to promote, or rather to share for the sake of sharing? Matt |
Geez...Is this still a hobby? Just checking.
Why does Karen owe anyone an explanation? Does everyone who contracts to have a car built, need to issue some kind disclaimer, whenever he/she mentions the builder? Compared to past SMOTY winners, I don't even see where she has promoted the car all that much, or even that she posts very much on Lat-G... |
I don't think she owes us an explanation, and it doesn't really matter, but I kind of would like to know.
I think I understand a bit about what Marty was getting at, and I think his message was a bit more genuine and friendly than it might have seemed. For me, it seemed like he was trying to be helpful. I mean, I don't think there is any problem with promoting a car, sharing, etc. He was just offering advice depending on her intentions. Matt |
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Exactly it is just a hobby. Be glad they feel apart of our community enough to post somethings. Lots of really nice cars get built and never taken to a show. This hobby is about the cars not how much you can stroke you ego. Sure if Roger wanted to publicise his work more he could be he seems to be pretty busy building cars. |
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