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-   -   Fender covers (https://www.lateral-g.net/forums/showthread.php?t=36207)

Teetoe_Jones 04-16-2012 11:50 AM

The covers are made from expanded PVC vinyl. The reason is that they are impervious to all oil and fluid spills, wipe up easily, are thick enough to protect against impacts, and the material will not pick up any dirt or shavings if they ever fall on the ground.
Blankets or covers with a micro fiber backing all have the potential to pick up small particles like metal dust from cut off wheels, small shavings from drill bits, dirt, and other things that will scratch paint. We also do not use magnets for the same reason and rely instead on a superior pattern and fitment.

The material is very expensive and hard to come by, but after 7 prototypes and pattern variations, this was the most durable, best fittings, and most armor like of all the covers we made. We are also hand making these and the sewing and binding on them is show car interior level on every seam. You won't find a nicer, better made, more durable, paint protection device for your classic Camaro anywhere. When a touch up costs well over $500, and your paint and body work was 5 figures deep, spending under $300 to protect it for its life time seems like a no brainer to me.

Tyler

Track Junky 04-16-2012 11:55 AM

I agree. Under $300 seems reasonable to me. Hope to pick up a set sometime soon.

TheJDMan 05-09-2012 07:11 PM

I would not pay $300. I might be interested in a set at $100 but anything more than that I would use my conventional fender covers.

Roberts68 05-09-2012 08:06 PM

I agree with your rationality justifying the $300 against the cost to repair paint or to assign preventitive medicine against the value in the thousands for paint and bodywork...

However, I am also of the school of marketing where supply meets demand and hitting your niche market in the wallet with the finesse where they are happy about it and send two buddies your way, and they tell 2... and you saw the commerical in the 80's right?

I digress... My point? Cut the price in half and sell twice as many... or by a third and sell 33% more.

That's my $.02

Now I just have to think of 14,998 other things you might like to read and we are even; at which point I will send a Ship To address. :cheers:

camcojb 05-09-2012 08:34 PM

Quote:

Originally Posted by Roberts68 (Post 413206)
I agree with your rationality justifying the $300 against the cost to repair paint or to assign preventitive medicine against the value in the thousands for paint and bodywork...

However, I am also of the school of marketing where supply meets demand and hitting your niche market in the wallet with the finesse where they are happy about it and send two buddies your way, and they tell 2... and you saw the commerical in the 80's right?

I digress... My point? Cut the price in half and sell twice as many... or by a third and sell 33% more.

That's my $.02

Now I just have to think of 14,998 other things you might like to read and we are even; at which point I will send a Ship To address. :cheers:

I hear what you're saying, but a 33% reduction may mean no profit at all, and a 50% reduction may be below cost. In those cases you can sell as many as you want and you don't make anything.

I think the price will limit the sales. Maybe there's a way to do a lower cost alternative as an option to those who won't spend $300, and grab additional sales. I like the idea, not sure what the market will bear though.

Roberts68 05-09-2012 08:51 PM

After going back to the first post again it is a darn fine design and I really would like a set.

Tyler, can you comment on storage of the cover or long term use against paint?

I am thinking of the cheapy covers that can dry rot or the others with warnings not to leave them on the car for extended periods.

skatinjay27 05-10-2012 12:49 PM

Quote:

Originally Posted by camcojb (Post 413214)
I hear what you're saying, but a 33% reduction may mean no profit at all, and a 50% reduction may be below cost. In those cases you can sell as many as you want and you don't make anything.

I think the price will limit the sales. Maybe there's a way to do a lower cost alternative as an option to those who won't spend $300, and grab additional sales. I like the idea, not sure what the market will bear though.

for the price to go down he will have to outsource the work to a foreign country.
and while that goes against many's views, its BIG business style... as much as people say they only buy american made the majority of the big wig company's outsource and they are all still in biz with (fat pockets at that).

Teetoe_Jones 05-10-2012 03:45 PM

Quote:

Originally Posted by TheJDMan (Post 413176)
I would not pay $300. I might be interested in a set at $100 but anything more than that I would use my conventional fender covers.

The material in raw uncut rolls is more than $100 per set at wholesale cost, so I don't see us getting the price point that low. But this product is not for every user. Some people are happy with blankets and universal fender covers. Some are happy with stock spindles and subframes, while others must have AFX spindles or DSE frames. Those who see the long term value of their investment will pay the one time fee to protect it.

Quote:

Originally Posted by Roberts68 (Post 413206)
I agree with your rationality justifying the $300 against the cost to repair paint or to assign preventitive medicine against the value in the thousands for paint and bodywork...

However, I am also of the school of marketing where supply meets demand and hitting your niche market in the wallet with the finesse where they are happy about it and send two buddies your way, and they tell 2... and you saw the commerical in the 80's right?

I digress... My point? Cut the price in half and sell twice as many... or by a third and sell 33% more.

That's my $.02

Now I just have to think of 14,998 other things you might like to read and we are even; at which point I will send a Ship To address. :cheers:

Yeah, I hear you on all accounts. What I've been doing for 11 years is trying to keep my manufacturing infrastructure and jobs here in USA where I know good Americans are employed. I know everyone of my vendors personally; I know my company keeps food on their plate and a roof over their heads. I could probably cut the cost by 75% by going to Taiwan, China or India, but my quality suffers, my lead times suffer, and my vendors here in the states close up shop. My business ethics don't allow me to take that path. I've fought hard against companies that steal others designs and then sell knock offs at a reduced price from manufacturers overseas. I've invested 6 years and $15K into R&D for just this one variation and there are people already lined up to buy this original and innovative product that will be a one time buy, and protect their classic for its life.

I appreciate the feedback in all respects, but this is a very high end product, hand made and sewn to fit an even higher end investment/toy. Those who can afford to build a car like this, can afford to protect it correctly.

Tyler

Flash68 05-10-2012 04:05 PM

I saw this thing at RTTC and it was a very good looking piece. Best of luck with it Tyler. I was bummed it didn't fit on my perfect fenders. :lol:

Sieg 05-10-2012 04:07 PM

Quote:

Originally Posted by Teetoe_Jones (Post 413406)
I appreciate the feedback in all respects, but this is a very high end product, hand made and sewn to fit an even higher end investment/toy. Those who can afford to build a car like this, can afford to protect it correctly.

Tyler

Small niche market, volume isn't an option, the people that can afford them respect the principle and appreciate the value a custom product of this nature delivers. People justify billet this & that's and a $15-20K paint jobs...........

:patriot:

In my case I don't have much bling or a very nice paint job, but a significant scratch in my old paint job would create color matching and blending challenges that would far exceed the price of these covers.


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