Originally Posted by tyoneal
To All:
I personally would like to have access to some of your multipart Build articles.
Have you considered, a subscription to "HR/PHR etc. online", where articles from past magazines are available to read or reference for someone with a current build?
At least this way you could, "Sell", the article twice and create some very inexpensive cash flow as well as encourage people to become more interested in the Hobby?
I think it would be real interesting to read articles from back in the 50s and 60s and see how they have changed, or I could really research the different engine builds from the past for ideas for future builds.
It could also be a good incentive for people to buy multi-year subscriptions if this access was included for an extra 20% etc.
Be Creative using it to help gain access to readers from different Magazine markets. There are plenty of niche magazines under the Primedia umbrella.
Some crossover access could help build the Primedia magazine market overall.
For me when I get interested in a subject like the LSx platform for instance, I want to read everything I can on it. Waiting every month hoping that there will be an article on that particular subject can be a real drag. In some cases so much of a drag that, I would just NOT buy the subscription altogether and wait every month to check out the issues at the news stand and see whether or not I want to buy THAT one issue. Whereas, if I knew that subscribing would allow me access to whatever topic I wanted to read about, there is a darn good chance that "buying all issues" would:
a) Save a bunch of Money off the News Stand price and
b) Give me "Instant Subject" satisfaction
Another idea, that would encourage people to subscribe is that only subscribers have a chance at being show cased in the magazine, not just casual, "Doctors office", "Library" or "news stand" buyers. If not this exclusively, then at least preference over the non-subscriber.
The Power Tours are a Brilliant way of exposing people to, and encouraging people to read and be a part of the Hot Rodding community. I would deliberately plan Power Tours through the parts of the country where the magazine(s) don't have good penetration. Everyone loves a parade and being part of an, "Experience".
Guiding 2500 cars through different size cities on a scenic drive, would also bring $$$$ to those towns. Possible sponsorships or advertising might be possible eventually if several, "Tours" took place around the country on the same route and time every year. Look at Sturgis, South Dakota. Everyone knows where it will be and when it will be, so plans can be made a year in advance, and the businesses would know when they will have big crowds in town every year.
The weather and temperature should dictate when a particular tour would take place. In the winter months the Southern part of the county, Summer months the northern part of the country, in between California.
Each Tour should have a name, patch, shirt etc. specific to that tour and the year that tour took place. Sponsors could have there business names added to the "Official" Shirt (Free advertising) Yes, I know automotive sponsors already do this, but annual routes could create additional non-automotive supporters.
With regards to subjects that I would like to read about:
The cage, fire suppression, helmets etc. are excellent new areas to cover. In addition, driving techniques not only for Drag racing but also for open track days, auto cross, rally etc. would make interesting reading. Information about the NHRA, SCCA and the like might be different subjects to touch on occasionally.
I would be interested in peoples thoughts about which subjects, concepts, or ideas you think are good.
Thanks for reading,
Ty O'Neal
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