[Stuart Adams]

Originally Posted by camcojb

Good point. One thing though, in my opinion, is that if you are buying an existing business and the name, you should not start changing things up right away. Try to keep things as close as possible to the way they were, while looking for ways to improve it, add new items/services, etc. Otherwise, do not pay the bucks for the name, just buy out their inventory and use your own name.

It makes no sense to pay big dollars for "good will" and then change things all around. My favorite restaurant did this, and then immediately changed the menu, flavorings of the sauces, etc. Within a year they took a great restaurant that had been in business for over 50 years with an awesome reputation and customers and went bankrupt.

I am not saying this is what Ecklers is doing, I have only bought a couple things from them and that was a long time ago. But if you paid for the name you ought to bend over backwards initially to keep the customer base happy, at least as happy as they were before the purchase.

Jody

I agree.