There are SO many variables when it comes to customers and what they want. From the tone of your post, I think you need to invest more time in listening to and educating each of your potential customers as to the range of options so that they can make informed decisions.
And a lot also depends on what you need to do, in order to run your business. If you only want to serve the type of customers that only want the high-end, zero compromise, cost-be-damned work, then that is great, but there may not be enough customers on that level to keep your business going full time. If there are plenty of customers like that available, then great. But if not, you may need to adjust your offerings to what the market is telling you that it wants/needs. It all depends on what you need to do to keep your plate full, make money, and feed the family.
From your post, it sounds like you are wanting to find a way to bring in the "right" type of customers, and to do that I think it is necessary to be a good listener and a good educator (This is assuming the obvious piece, the ability of your shop to actually do quality work on time and on-budget)...
|