I would find some way to reach out to local tradespeople to get them to come in to look at the 09 from a "work truck" standpoint, and in particular,I'd ask whomever manages fleet sales for you, to get you a list of your biggest (historical) fleet buyers and invite them for whatever event you do decide to have. Call all of the local refitters too (the guys who rebody trucks for special purpose use ie, electrical, utility companies, etc).
I think that trying to reach out to the general consumer right now (discretionary sales) is not going to be as productive for you, the numbers are just too low in sales of trucks for personal use, and the buyers that are in the market for personal use right now are snapping up incredible deals on the many low, low mile used 07/08 trucks that are out there. Just my $.02
-Rob
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