This years SEMA show was our best ever for Air Ride Technologies. The total quantity of people was down, which made it possible to have meaningful conversations with the people that we were really there to see: dealers, distributors, suppliers. I would never blow off anyone, but this particular show is NOT for the individual who wnats a price on a system for his 68 Chevelle. It is for the dealer/distributor who wants to learn more about our product/shippings policies/advertising policies/new product development/etc. so they can better service our product.
That is one of the reasons it is so miserably expensive to be there. Our 20x30 booth was 12k just for space rent. The cost of travel, meals, wages, motels/ building displays, etc. will triple that amount.
It is worth it? I am torn on that point. Several large companies such as BFG/ Michelin have decided that it is NOT worth it and have redirected their SEMA budget in other areas. It IS, however, a big party and no one like to be left out of a good party...
|