So here is a thought. Would it be possiable to have days dedicated days for retail customers? In other words a day or two for the average tire kicker to check out the latest cool stuff and cars?
Perhaps approach one of the vendors and ask questions. If the vendor chooses not to take advantage so be it.
This may have a real positive impact. Now I don't pretend to understand promotion or trade shows. This does however seem to make good common sense.
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