I don't have a business that would be at SEMA, but I think the prices for the booths are high. Then when u factor in staff, fllights, rooms, food, etc. It gets ridiculously expensive.
One thing also to consider is this isn't the only rodeo, most companies do all the goodguys shows, magazine advertising, other trade shows, etc. Wow it sure does add up. I hope they get results and wish them success in a tough market.
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