DSE targets the high dollar market
In my opinion DSE targets the high end customer. Their prices are high in part to reflect "exclusivity". To apply the same principle it's what makes a two pieces of clothing, say a dress made of the same material 5000.00 for one and 50 for the other when they are made of the same material.
The fancy designer carries with it the exclusivity and presumption of wealth of its owner or higher quality of the part. Personally I don't buy into the theory that just because it cost more it must be better. Many do, and they keep the demand high enough that the prices are supported.
Two more points;
Their are options for the average Joe and I look everywhere for options, including the used parts bin and other vendors.
DSE should be able to benefit from innovation, when their first to market they should have a higher in price
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