Just rambling here...
I subscribe to quite a few magazines, but the check goes to (in one instance) Palm Coast FL to a mail drop. My guess is that the magazine sold it's subscription revenue off. The magazine does not care if I subscribe or not.
I get one or two magazines in the digital only format, its OK but not my favorite format, I won't do it again, no matter what Marty says.
The magazine is based on an 'add revenue model', that would answer why Air Ride has been on six covers in 18 months. Not bashing Air Ride here, those guys are cool and they make great products, but if those guys have 1/3 add pages in 10 or 20 magazines and each add costs five grand the revenue is just a math equation. If they spend alot of money and want to be on the cover, it looks like they have it figured out. BUT all of that advertising they have sold ALOT of product too.
So if you want to help the magazine, buy add space.
If you want to be on the cover, buy add space? Maybe, but not a sure thing.
I want the magazines to survive, so they need to give us more stuff or content. I've seen photographers take 400 shots during a photo shoot, so put a few FULL SIZE on the web site. There needs to be more content if you're going to survive in the future. Maybe then we can read all of the writers thoughts on a certain car, not just the 1000 words that the editor asked him or her to write.
Mick
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