Yep. What he said.
No matter what we do, the media (and people in general) will always take it with a grain of salt. This is essentially why GM could have NEVER built cars like the Honda Element or Scion XB. If they had been badged as Pontiac's or Buicks, the press would have eaten them alive. But because they're Japanese cars...well now...they're the greatest thing since sliced bread!
I gotta admit. I'm getting a little nervous about "the unveiling" in January. With so many cynics nowadays, I wonder if it'll even be worth it.