Like Ryan, I agree that business is business. Here are a few things that matter to me and won't cost you much if anything.
Professional Website: You can be building your first car but look like you have your **** together. It's very important.
A clean shop: Who wants to deal with someone that can't even clean up after themself?
Stand behind your word. The referrals will come if you take care of people.
Start a database today. Every reasonable customer or contact should be recorded. You can then keep them in the loop with emails or mail. Later you may add parts, etc. It's called touches. The more people see your business the more apt they are to call you.
Last but certainly not least. Do quality work and stand behind it.
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Todd
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