Because you never know who's going to bid - and what they're waiting for - and or - what they're willing to bid to... and bidding creates activity... a single bidder or one or two bids LOW early... doesn't get the auction going. People love "action" on a car (or whatever) because it validates what they're doing.
Frankly - my feelings have always been - if the item doesn't bid well - there's LOTS of reasons for that... but mostly - it's just a lack of interest in the item for sale. Regardless of the time -- if I want to bid on something - I'm going to be there when it's rolling - or I'll arrange for someone to be there and proxy bid for me or whatever. So to me -- if the item isn't that hot - then nobody bothers. But that's a different argument.
The good sellers spend lots of time PRE AUCTION pimping their stuff -- talking to prospects - really "selling" - and if the time is an issue - making people really aware of when it's going across etc. I'm NOT SAYING TellyV didn't do this - I'm saying that you've got to do more than just arrange for the item to be auctioned... it takes a bunch of effort and time... and even then there is no guarantee.
The big regular sellers are going to get all the prime time slots... unless you've got something that is really hot or rare or whatever... That's why eBay is so good for "us" regular guys... you can put on a reserve - you can run it a zillion times - you can negotiate via emails etc. and it costs FAR less even if you have to run it 10 times. Even there - it takes some effort. Great photos and lots of them - lots of description - a good attitude - honesty in the description and a sincere effort to present the item so people can form a good opinion on the value. In the end - the price is set by the item and not the seller... it's only worth what others are willing to pay.
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