I've seen this play out before with this Renner character. One of his (many) threads starts to lag so he and/or one of his lackeys cronies come up with a new spray...
Flash, you post a few 1st gear vids...
and then fittingly on Super (hype) Bowl week, you come up with some obtuse name from some obscure band...and I use that term
'band' lightly.
Someone wake me up when he hits 2nd gear.