I think your topic might be too broad. There are so many arguments and factors which can in one way or another be attirbuted to the fall of American auto sales. Depending on how long your paper is and how detailed you want to get, I would focus on one specific area and argue how it directly caused or was a main factor in the demise of the north American auto industry. For example, argue how 9/11 was the main cause of the auto industry. You could then relate that to the war on terror/oil in Iraq, gas prices here in the US, stock market fluctuation caused by the attack, etc.
Just a thought
Kyle
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