[Rick@Rick's Hot Rod Shop]

Thanks for the kind words guys, and the continued support of our product.

Rodger- In response to your topic i couldn't agree more. I know this is an area we have touched on in conversation on several occasions. At the current moment we are working on a new strategy for 2012. In dealing with a couple of our larger re-sellers they now require any price increase 90 days prior to it taking effect. As you know in manufacturing typically there is a yearly increase of 2-3% for finished goods as it accommodates any shift in the market especially in these times where costs are rising as our dollar depreciates.

For 2012 we are going to make M.A.P. pricing mandatory from anyone who wants to sell our product. Meaning nobody can sell BELOW what our price list says. Weather the reseller wants to offer any further incentive such as free shipping, discount on other items would be up to them.

In regards to people selling things, and turning 0 profit this is something i have seen for a long time as well. Back when we were doing a lot of industrial machining, and fab locally i would see companies from across the border (Mexico) come in and undercut our pricing just to keep a cash flow. In times where money is scarce i can see it feasible for someone to take a cash payment, receive money, order a part, pay using a form of credit differing the final payment in the mean while using the initial form of payment to take care of other obligations. While this strategy works it eventually catches up and most of the time is a huge hole to fill.

All we are trying to do is:
1) protect our end customer
2) level the playing field from a dealer standpoint