^^^^^^^^^ John!
LOL..... I think YOU need to be in their booth at SEMA! That is the very best "reasoning" for this system I've ever heard!
Now I have a long list of "I wants" to discuss with Rodger on the Bubbletop. Love the soft start on any electric motor. I use the Spal PWM fan controller in my cars for that very reason. The soft start and ramp up as needed is just kool (pun points?)
So without going to their website to learn for myself.... do you program with a laptop or with some handheld controller? Or dip switches?