Depends on why you're buying it.
I own Coke (KO) for "stability" in the account... sort of a ying/yang thing -- which is the way I run my accounts. It counters the HYG and JNK and NLY I own - and I own A LOT of them... so I balance that with Johnson and Johnson (JNJ) and Coke (KO) etc.
Remember -- everything in investing needs to suit the account owner. What I do is not suitable for someone else. I LIVE off my yield - not my TOTAL yield... so I'm not looking for growth (per se). I already have "enough". I don't reinvest the dividends -- I SPEND 'em!
So a couple points here.... Coke is
slow steady growth (42% over 10 years) and pays a smallish dividend (2.7%) so to me - it's more like a BOND - I'm not going to double my money in 3 years BUT it won't go down much either. Thus the "steady" statement. If a guy drinks PEPSI -- it's the same story with a slightly higher dividend. SO if you want stability - and get paid to wait - and sleep well at night - then choose one of these for those reasons.
Counter that steady eddie with something and you have a higher yield and a bit faster growth in capital... it's all about balance - not getting greedy - and being happy with what you own.