Something to consider while you are researching investments, is to listen to the company's earnings call. These qtrly conference calls can give you an idea into how the management of a company thinks, may give you a read on what the company expects in the coming qtr (sometimes year), and then there is typically a Q&A session with major shareholders and analyst. They are usually about an hour long and worth it when considering an investment. Most companies have an investor section on their website where you can listen to a playback of the earnings call, review the company's press releases and also take a look at the SEC filings.
Since you guys brought up Apple, here is the link:
www.apple.com/investor
Click on the audio webcast to listen to today's conference call.
