My two cents..
People want the best price, (and who can blame them) and dealers have been bending over to give them the best price and trying to trade profit margin for sales volume. I almost laughed at the post Frank made when he wrote that a competitor of Prodigy Customs was undercutting him and selling at a loss. Frank had basically been out Franked! And, we've reached the end of uncutting when someone is selling at a loss. I wondered how long that would take to happen. For years Frank has been trying to operate like the Walmart of pro touring, despite being a little operation, and our hobby being a small market. I know other dealers here hate what Frank and the like have done because 99 percent of the outfits sponsoring here are small shops that aren't cut out to sell volume. basically everyone is forced to lower profit margins to try and make the same amount of money these days. It is a sad state of affairs, but who can you blame? Do you blame the consumer for trying save a little money. Do you blame the dealer for trying to get a sale? Do you blame the vendor for not policing dealer pricing?
One thing is for certain. I think this latest trend is forcing people to be more realistic about the cost of doing business...
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