I think it's hard to sell the value of a quality vendor to the new crowd. It's no different than shopping for a TV or a loaf of bread in their mind. It goes back to my post about the internet and what modern times have done to business. It's let every Tom, Dick, and Harry compete and that means stupid low prices. It's forced businesses to run leaner. It's not going to change anytimje soon. People with money today are smarter. I hope Travis has figured out a way to have less overhead.
You mentioned raising your prices and losing customers. What customers did you lose? The customers you didn't make any money on in the first place? I've found with my business that my BEST customers are as loyal as the day is long. They refer to people just like them. I always tell the kid that works for me, "Pick your battles". If he's a grinder or not loyal, find a better customer.
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Todd
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