I can't say it any better than what everyone here before me has already said...and it is the internet's fault like Todd is saying.
Among the admirable vendors on the left side of the screen is DSE. I can draw so many parallels to Apple I won't waste my time, but they built a brand, focus on their products, prove it in the field, and stay off forums. Their price is their price...and although I don't own a single DSE product, it's a brand I aspire to buy "because it just works."
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