[bret]

To be clear: RideTech DOES NOT molest the retail price. Ever. Not for any person, Not for any reason. And we never have. And I don't intend to.

By federal law we cannot dictate the price that anyone else sells at. I wish we could. We can only influence that scenario by maintaining the integrity of the retail / dealer / distributor price levels.

I totally agree that discounting is a fatal race to the bottom. It is a disease that will eventually consume the discounter.

How does a manufacturer police this? I don't know. I wish I did.

Internet based dealers are another problem. Some are good...some are not. Before the internet we had these same comments about mail order companies...with the same results.

When asked about the best place to buy, my recommendation is ALWAYS:

"Buy from whomever gives you accurate, reliable and relevant information about your impending purchase and overall project."