Is it really Lateral G's responsibility to be the middle man? When companies advertise on TV, is the TV station required to disclose their consumer approval rating? Do they mediate bad service? There are plenty of other examples.
With that being said, I do like the rating system idea bases on a handful of questions. No commentary or definitely no outside commentary. Just not sure it's easy to implement.
As Stuart said, buyer beware, ALWAYS.
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Todd
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