Well -- You guys got me digging around and I see a couple of things... and this is just open mike time -- not a "you should buy X because". This ain't how 102 should work -- it's about thinking and digging for info and doing the "work" so this is a perfect discussion.
When I OVERLAY PEP on KO chart -- they trade "share price wise" in near lockstep....
The 5 year SHARE growth is KO - 47% and PEP at DOWN 3%
10 year KO - up 44% PEP up 22%
That is SHARE PRICE not total return.
KO TOTAL RETURN --- 1 yr 12.4% 3 yr 87.7% 5 yr 73.3%
PEP TOTAL RETURN --- 1 yr 3.6% 3 yr 34.3% 5 yr 12.6%
Now -- I took my own advice and went back to look at all the info of why I chose Coke over Pepsi.... and this is exactly what this thread should be trying to do -- get people THINKING about all this stuff! I love it!!