They should do a show where a random guy in Southern MN with a '69 Chevelle has oh... about 7 weeks or so to get his car running before some big event, like a wedding or something, then bring in a crew to work on the car, while the owner supervises with beer in hand. To make it more appealing let the owner dictate every step, and throw in some of those freebies, such as 17x9.5 and 17x11 Budniks, some 13" brakes, a cam, heads, and pro-charger, etc.
I'd watch that.