Here's the best shop in town:
http://www.hutchsbicycles.com/
I remember going there as a little kid in the 60's, dreaming and wanting.
Pay attention to the elements and focus of their site.
Hutch's lon-time competitor which they bought a couple years ago:
http://collinscycleshop.wordpress.com/
For the earthy nap-haired crowd in Eugene which is huge:
http://bicycleway.com/