Well advertising is what makes the world go around, I mean the book itself isn't going to pay for itself in sales, as kick ass as they are, it's geared towards a limited market.
I have no idea how much it costs the shop to be featured but I am sure it's not free for them either, but I would assume they would get a good return on their investment with future clients.
It's a smart idea on Build Books part cause we get to see kick ass work, which is a education in it's self for some people, the shops get more exposure, the sponsors and advertisers get the word out in a controlled and spotlighted fashion..............I mean it's great to know that Flowmaster makes a great product but now people get to see how it's installed etc.
I still like it, I think there should be more then one ever year or whatever the spacing of the 2 have worked out to be.
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