I think I tend to disagree with some of the other comments. A stock appearing say 69 camaro would be much easier to sell but I think anything over 100k would be hard to get in most instances even with all DSE stuff and your above average crate engine. Heck look at Camaro X that the man, the myth, the Legend,................. Mark Stielow built and they tried to sell for months. Charlie finally repainted it to sell it. Or look at Todds camaro.
I also agree Barrett Jackson is a roll of the dice, but there have been quite a handful of cars sell for 250k in the past couple of years. Heck that Kindig it Mustang just sold for 250 or 275 with fees. It brought more money then the car that won street machine of the year the same year it competed. But the car has to stand out in a crowd.
I have been kicking around this same thought for a while. If you took 2 69 Camaros and one was stock appearing with everything DSE sells. So stock appearing with all the typical goodies. Now if you took the same shell of a car to (insert shop name here ) and they did TASTEFUL and MASS APPEALING body mods and their color choice that was popular with currently styling. Then took both to whatever Barrett Jackson event, I would bet money the custom unit would do better. But then you say sure it would do better it has a bigger investment. Yes it does but I think you would get more money out of the custom one to make up the difference in build cost plus. That is saying the suspension, brakes, engine trans, and paint quality are all equal. The custom one would have custom Body mods and a more stylish interior. But for the most part be equal after those specs.
Now if we talk about selling the car to a guy who walks up at your first show with more money then sense and just has to have the car then you will hit it big. I had a customer display a very high end car at SEMA and had an interested party with a foreign English accent ask about purchasing said vehicle for a considerable amount more then build cost. Almost 50% more. The customer was firm in the fact he did not want to sell it, cuz it was the first show and it had some special family value you can't buy. If he ever decides to the sell the car he will kick himself.
Now when you get into all the crazy bells and whistles and stuff, that is when you can loose your ass. Most people could care less if its some bad ass tube chassis triple throw down 5 way adjustable shock, full floater, stainless header and exhaust, well done bondo bucket as long as it looks and runs good and the paint does not fall off and everything works properly. Those items just interest the original owner and a select few you purchase cars for that reason. But the mass majority of people could care less.
Ok let the dog pile begin.
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