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Here's my "take away" from this stuff.... Depending on which headline you read (which one your newspapers business section decided to run) may affect your thinking and your view of the world. One would be "holy cow -- they're UP 32%" -- the other would be "wow... they MISSED... that's got to be bad".
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The takeaway is the fact that markets prices already price future expectations. The first article could have read, Net Income up 1000000%, but if the market expected 10000002% then it doesn't matter. They already priced in the assumption. So being up doesn't matter unless its up above expectations.
Google last week got beat down because they might have had a good quarter, but didn't meet expectations. The problem there is GOOG is too cool for school and doesn't provide guidance to the street, so the "expectations" set in the market are generally not very well baked and you end up with big swings like last week when actual numbers are reported.