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Originally Posted by ProStreet R/T
rwhite- A guy driving, and recognising a bug with the name "sunflower yellow" is something... don't know if i'd call it marketing, but it's something  |
Color offerings, absolutely ARE a BIG part of marketing.
My point is that my nephew, a complete NON car guy, just by virtue of VWs creative marketing, now knows the specific color name, and the model year of the car, on sight alone. This is the kind of thing normally associated only with "CAR people", like us.
That kind of thing just doesn't happen, without creative marketing.