That's kinda the feeling I get about their stuff too Kris. I know from 3D modeling even simple shapes like phones, media players and office equipment that it takes quite a bit of time to get the surfaces right. It takes a ton of time just to figure out the lighting and environment too. It looks like they have a couple architectural environments modeled and a bunch of wheels. All they have to do is add them to the database of the car. They've gotta be charging at least $3K-5K per model easy. It's not exactly the most efficient way to render a car but it sure does look cool!
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