Quote:
Originally Posted by camcojb
I was surprised, because Gus had told me more than once that this site was buying his engine setups. One sale would literally pay for 10+ years of advertising, so it made little sense to cut out that revenue stream.
Not my decision, and I completely understand a vendor dropping their sponsorship if it doesn't make financial sense to continue. In this case that was not true, so no idea how they came to this decision.
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Hopefully they don't believe other forms of media offer a better cost per (dead-center targeted) impression than Lat-g.
With the amount of fragmentation that's taken place in the traditional forms of media it's very easy to do this
and then this
Yellow pages - multiple books and who actually uses it now vs their smart phone services?
Radio - multiple stations and competing against iPods/phones/XM/CD/TV
Paper (fish wrapper) - Who reads the entire paper anymore? False/inaccurate circulation numbers. Internet sources quicker, cheaper, etc. Rate per inch $$
Direct postal mail? $$
Direct email? $$
Misc print publications? Blind folded dart throwing.
Television - which channels and how much frequency? DVR impact?
I can only guess Lat-g doesn't charge even close to what true market value is in respect to the validity of the impressions made.
