The beauty of Coke (KO) is to pull up a "all" chart..... look along the bottom and see that it has SPLIT FIVE TIMES since 1986.... Yes that's a long time ago - but if you were just 33 years old in 1986 (like I was) and you'd bought 100 shares.... You'd now have 4800 shares and that's if you never re-invested the dividend!
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