I would certainly agree with this executive.... While I rarely - and I mean - RARELY - eat at McDonalds... their service, and in fact, I think the cleanliness of their stores has suffered a lot in the last few years.
Most of the time I can't understand a word their staff says... I usually have to do a "HUH?" I think standards of service and cleanliness - dare I say it - foreigners - aren't the same as ours.
Having said that -- the very fact that they RECOGNIZE this as an issue - is fantastic IMHO because you can't fix something you don't see or understand.
http://www.nbcnews.com/business/mcdo...oken-1C9327907
BTW -- I don't eat at MCD not because I don't like their food or think they put out a bad product -- I just don't eat that way -- I don't drink or smoke either but I'm certainly happy spending the dividends from Altria (MO) etc.