I like the show. It has a good entertainment factor with cars / hotrods, but doesn't have the drama like WCC, OCC, American Hotrod ect. Regarding the price I found this when I was looking for more pictures.
http://www.ferrarichat.com/forum/288...fast-loud.html
Sounds like the purchase price might have been inflated hard to say for sure. Either way I'll keep watching it.