Quote:
Originally Posted by 96z28ss
Well, its the reason a lot of us go or want to go, but the cars are there to show off products from manufacturers.
The builders take a back seat to that in every instance. You don't see a big Rad Rides booth or a Ring Brothers booth. If you don't follow some of these builds online you don't know who built the car.
The vast majority of people at the show are there to sell product and to buy product. Of the thousands of people that go there very few percentage wise are there for the cars, even fewer that can afford to buy or build the cars.
I would like to take a poll of all the builders, and see where most of their business comes from. Id say majority of business comes from, print (mags) and self promotion on there own websites (project sections) and some of the best shows around the country.
I get paid to go to SEMA and the company I work for has a big booth with 2 or 3 cars. They are there to show off new product, sell truck loads of product, and sign up new distributors. they don't advertise the builders of the vehicles.
|
SEMA is just one week out of 52. Where else can you get a captive audience all in one location for that one week. Its a numbers game.
Where is that product that people are coming to SEMA to buy, on the cars. Ford, Chevy, Dodge have large areas of cars, among other stuff. There is a large wheel section, with alot of cars with product on them. Wheels with no displays, ie cars, is worthless to most. Rings, Troy don't need booths, their booth is on 4 wheels in someone else's booth. But someone with the funds sees the car they just built may want to build one by them, or see a part on those cars they might want on theirs, etc. Guarantee people know who built those cars even though BASF booth is displaying it.
Of course there are 51 more weeks to attract business in many other ways.