This morning I'm (as usual) watching the talking heads on CNBC... and again they're always blabbering about the same stocks... BLACKBERRY (BBRY) is one they just can't seem to forget... So as usual -- I decide to pull up the stock on Google Finance website just so I can "confirm" why I wouldn't be interested in listening to whatever they're talking about.
5 plus years ago all of my working professional friends had Blackberry phones - in fact - we jokingly called them Crackberries. If you were a lawyer etc -- you had one. But I noticed -- because that's the way my brain is wired (to pay attention to small details) that one by one - these folks were switching and their new phones were mostly iPhone - but the point is - they were buying anything but another Blackberry.
The chart is just awful --- regardless of what period you stretch it out to... so unless you bought it at it's IPO -- you're underwater in a major way.
Year to date you'd be DOWN 13% in a market that's UP 13% --- so your "loss" is even more dramatic - because while owning a loser you've also missed a gain in some other name.
I'm posting this -- not because it's so informational -- but to once again ask that as "investors" -- to pay attention to what you see and or feel about some business - or product - regardless of what it is. If you're a carpenter and notice that everyone used to use Makita -- and now all the saws and tools are Black and Decker... or vice versa -- those things (trends) can make you -- or loose you (if you're invested in the WRONG one!) money.
Let's say you own Home Depot or Costco or Wal Mart or Nordstrom or (pick a name/brand/product).... and you find yourself not going there anymore... Then you need to check your ownership - because you just might be part of a trend that you need to pay attention to.
Let's just pick on Apple because it's so obvious that there has been a major trend towards their products... if you looked around this Christmas and nobody got a new "iWhatever"... that would raise the hair on the back of my neck if I owned the shares. Or if you owned Faceybook -- and you notice there are fewer of your buddies posting and they've switched to using Instagram (I'm pulling these out of my you know what because I use neither). Just saying -- use your own "sense" for what's going on.
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