Here's another theory... Have you ever come across one of those "buttons" or "knobs" you just cant help but push or twist. I know I have (not on anyones car though) Perhaps its just people wanting to see what it feels like. Sounds like a good excuse to set up a mini shock booth in the auto-x area for people to play with. I've played with the shocks in the Ridetech booth and found twisting the knobs surprisingly satisfying.