I'm pretty sure the reason Dale Jr. and Mountain Dew picked the Gas Monkey Garage to build their car is because right now it is one of the most popular car related shows on television. If Desert Car Kings had a higher rating, they probably would have used them. I don't look at it as they paid seventy five thousand dollars to get a half ass built nomad, but they paid seventy five thousand dollars to get three million dollars worth of air time. Not bad marketing if you ask me, they've got all of us talking about it.
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Greg
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