Quote:
Originally Posted by CarlC
I thought I remember from an HBO show about Red Bull and their spending on racing, bmx, Xgames, plane races, parachute records, etc. was something like 54% of their income. That is beyond a huge % of a business budget, but when one has the reins of a privately held empire........
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Had a meeting w the Red Bull CIO a couple of years ago. I went in to talk about food and beverage distribution software. He promptly corrected me and told me, "we are not a food and beverage company, we are a marketing company."
Pretty much says it all...