Nice way to average down Bob. That's good investing 102 right there!
If you loved it enough to buy at $33 -- and fundamentally nothing has changed and it's now at $26 -- why wouldn't you buy more! So good for you.
The way I look at those is that it has a new average cost of "X" (lower than your original cost) and now it has to move LESS to get me back to even.
Did I ever write about the $93,000 loss I took doing that?? Okay - that was extreme - and stupid - because there was a fundamental reason the stock was headed south… and I chose to ignore the info. My bad!
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