So remembering that when WE (I) or anyone else - mentions a particular stock in this thread -- nobody should take that as an indication to buy or sell. I use them for the investing 102 "thinking cap" --- not as a buy this or sell that.
I mentioned that I was particularly disappointed in my last couple of (INFREQUENT) McDonalds (MCD) visits… and that, in fact, I was selling my shares because I figure I'm just mister Joe Average -- and that if I'm disappointed - perhaps others are as well…
Remember that our goal is to always keep an eye on "fundamentals" and that, to me, doesn't mean I have to comb thru the annual statement looking for some foible… What that means to me is that if I own Home Depot (HD) and I stop going there because they're out of stock - or their prices aren't competitive etc -- then that should be a heads up for me. For me - that is a basic fundamental.
So with McDonalds -- I've tended to stop at a Starbucks (I own it) and get a good cup of coffee and one of their breakfast sandwiches… rather than McDonalds.
BUT --- HERE IS WHY I'M POSTING THIS….
When I check the ONE YEAR TOTAL RETURN on MCD… it's 13.5%… True we've had a strong stock market and a rising tide tends to float all boats. But that's still a pretty dang good total return for what should be a "steady eddie".
My point is -- that just because you "think" one way -- the numbers may in fact prove you wrong. So it's always wise to be diligent about your investments --- think about them --- and do just a modest amount of homework (research) to either confirm or deny your thoughts.
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