Total Return info :
5yr:
T: 80%
MO: 210%
KMB: 168%
3yr:
T: 30%
MO: 76%
KMB: 90%
1yr:
T: -3.8%
MO: 14.6%
KMB: 9.1%
As for the other questions. Adding the $ to either of these positions doesn't put me over the 5% rule for my entire investment amounts. So I'll still fall under that general rule of thumb.
And yes, those % gains/returns I mentioned above are merely paper gains at this point. They'll just help keep me in the green (or closer to it) once the market decides to turn around for a bit. I'm not so concerned about that. I don't have any plans of selling any of them unless something in their business model changes. MO is starting to jump into the e-cig biz, so thats something they got looking forward for them. T announced jumping into the WiFi service on Air Travel arena too, but I dont think that will be as big of a bottom line revenue enhancement like e-cigs. But I havent personally seen the details of the WiFi Air stuff either.