As a businessman, the print ad format has been in decline for 10 years with increasing intensity. As a hotrodder, I will miss reading these magazines. The ipad version just could not convey the texture that the print version did.
My strongest thoughts are for the people who worked there. They've been thrown into chaos. At a minimum, they'll be reassigned to a new book. At worst...they're on their ass.
As for my subscription money....keep it. Consider it a tiny token contribution to a group of people who improved the quality of my Hotrodding experience. May you all go on to bigger things and our paths will cross again.
__________________
Bret Voelkel
President
RideTech
Air Ride Technologies, Inc.
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