I've discussed here many times - that this is NOT a stock pickers thread... but that we have to use stocks to discuss all the things that you should be paying attention to in order to either invest (buy) or to know when to sell... or when to take a profit (taking some off the top when you have a nice gain).. or perhaps when it might be prudent to "average down".
I've often stated that paying attention to FUNDAMENTAL changes to the businesses you're invested in is probably the single most important "metric" to good investing. These fundamental changes can be good - or they can be bad.
It would take three pages to describe "fundamental"... so let's just make it real easy and say that it's anything that's big and basic that you would ASSume would be important longer term.
So this morning - let's use McDonalds (MCD). I just read that SALES have slipped again. Down 1%... and that the CEO has once again stated they have some "challenges".
I sold out of my MCD position well over a year ago based on my personal feelings -- and I did that because I felt (gut hunch) that peoples eating habits are changing. There seems to be a movement for healthier eating habits - and I'd include myself as being one of those folks that pays more attention to how they're eating. I eat WAY less hamburgers and milkshakes than I used to (I'm still short and fat - but WTF - I feel good about myself! LOL). I also felt the stores quality was slipping. Cold food - dirty tables and floors - and just generally a slip in way I personally viewed MCD retail outlets. That, to me, is FUNDAMENTAL. And I've said that investing is simple if we just look around and react to what we see/feel.
Fundamentally - when you have SLIPPING SALES... i.e., sales going DOWN - that doesn't bode well for an investment. So if you compare this to another company in the same space - let's say Chipotle Mexican Grill (CMG) and their sales are UP 10% (just making this up)... then maybe there's something you should be thinking about. Don't just let things like this slip by you - open your mind to INVESTING - and ask yourself if there's a better place for your money... whatever that is.... Just don't pass off fundamental changes, shrug your shoulders, and bury your head in the sand because you actually have to THINK about your investments.
Look at the 10 year chart of Wells Fargo Bank (WFC) versus Bank of America (BAC)... the difference is staggering! And one made your portfolio pretty snappy and one sunk you like a boat anchor... (I own WFC)
If Apple computers (AAPL) stores were absolutely swamped with customers last Xmas - and this year you walk by and there's nobody in them - That is a fundamental change you should pay attention to! (I own this name)
One of the reasons I advocate for owing fewer names (but no more than 5% in any investment -- is so that you can scan the news quickly for information on your investments. If you own 50 names - you won't even be able to remember what they are! If you own 10 or 20 -- you can stay on top of 'em.
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